Many people want to give up eating meat and fish but most don\u2019t manage to change their eating habits so dramatically over the long term. Humans are born omnivores and that\u2019s not going to change anytime soon.<\/p>\n\n\n\n

Lapsed vegans and vegetarians tend to become irregular meat or fish eaters.<\/h2>\n\n\n\n

They\u2019ll probably only eat red meat once a week. They see meat as a special treat and are likely to pay more for it.<\/p>\n\n\n\n

The main reason people try a plant-based diet is that they are concerned about the way food animals in industrial farms are treated in life and death.<\/p>\n\n\n\n

When they go back to eating meat they still hold these values so they want to be sure that the food animals they eat are raised ethically and sustainably. The animals should have a good life that ends humanely. Traceability from farm to fork is really important to these customers.<\/p>\n\n\n\n

One of the fastest growing sectors in the meat free market is meat substitutes made from plants.<\/strong><\/h2>\n\n\n\n