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Organic veg box company Abel & Cole was founded by Keith Abel and Paul Cole in 1988 selling potatoes door-to-door in south London before quickly branching out into organic vegetables. Cole left the business in 2000 to set up a wholesale supplier.
The retailer, alongside rival Riverford Organic Farmers, has become synonymous with the organic veg box market and is now estimated to account for 25% of the UK market.
In the first half of this decade, the company grew quickly as its weekly ‘lucky dip’ vegetable delivery, and a strong emphasis on quality service from the drivers of its distinctive yellow vans enticed a growing number of middle-class shoppers increasingly interested in the provenance of food.
In 2012 Abel and Cole were taken over by William Jackson Food Group of Hull, the makers of Aunt Bessie’s Yorkshire puddings and a family-owned business that shares a lot of Abel and Coles values.
Following the acquisition Abel and Cole diversified its range to include fruit, dairy, meat, fish, and recipe boxes, they now also offer flowers, herbs, and pet food.
Abel & Cole claim to be the only veg box company where customers can customise the contents of their “Standard” veg boxes. (But not their Seasonal Salad & Veg, British Veg Box, and Fruit Bowl Favourites Boxes which can’t be changed).
Customers can create a list of up to 3 fruits and 7 veggies to exclude from their boxes.
Unfortunately at the moment, it’s not possible to choose what gets packed instead but this could be coming soon.
Where does Abel and Cole produce come from?
Most of Abel and Coles produce comes from UK farms. When you go to the item description page many of them have a list of the providers by name which is pretty cool. They also have each producer’s biography in a separate area of the site
How much does delivery cost?
The delivery charge is a flat £1.99 no matter how much you order. The minimum order value is £12.00.
Who owns Abel and Cole?
Abel and Cole are owned by William Jackson Food Group of Hull, the makers of Aunt Bessie’s Yorkshire puddings. Keith Abel, the original co-founder is Chairman.
Is Abel and Cole really organic?
Yes, Abel and Cole are certified 100% organic by the soil association
Abel and Cole are also a certified B corporation. A new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment.
How do I contact Abel and Cole?
Their postal address is Abel & Cole Limited, 16 Waterside Way, Plough Lane, Wimbledon, SW17 0HB
Check out Abel and Cole on easyfarmshop.co.uk
Abel and Cole Vegan and Vegetarian recipe boxes
Recipe boxes are becoming increasingly popular as they are virtually zero waste. You get exactly what you need to prepare a meal for two or four people, no more and no less.
Abel and Cole offer a range of vegetarian and vegan recipe boxes for two or four people. Prices start from £4.25 per person plus £1.99 delivery per order.
The item page shows the preparation time, ingredients, allergy advice, nutritional values, and a calorie count.
Here’s a great review of Abel and Coles Recipe box range
Is Abel and Cole a subscription company?
Yes, they offer flexible subscriptions with no contracts; customers can also place one-off orders on their website.
Do Abel and Cole have an app?
Yes, the official Abel and Cole app is on the App Store and Google Play.
Is the packaging environmentally friendly?
Since 1988, they’ve pioneered a low-plastic approach to life, and estimate that their returnable cardboard boxes have saved over 65 million plastic bags. They use the minimum amount of packaging needed to protect the products and make sure customers can reuse, recycle, or compost as much as possible.
Are Abel and Cole reliable
Trustpilot give Abel and Cole 4.5 stars from 8,871 reviews which is very good
Where can I get more answers to my questions about Able and Cole
Try the Abel and Cole FAQs